![]() Your purpose here is to expand on your news angle. This is one sentence that gives a little more information about your book. ![]() It might also help to think back to when you came up with your book title. If you get stuck, think about what kinds of headlines grab your attention. Use your news angle to catch the reader’s attention. They won’t take extra time to rewrite pieces written from an “I” perspective. Journalists use the press release as the basis for their coverage. Your press release should sound like a news story, not an advertisement. They don’t want to put much work into modifying it for syndication.Ī good press release follows these guidelines and includes these parts: Write in Third Person If you want media outlets to respond to your press release, it has to be properly formatted. Media outlets are more likely to pay attention to Authors who have the backing of another trusted public figure. Did you get feedback from a famous author? A TV star? A radio host? Someone prominent in your field? If someone famous is talking about your book, use it to your advantage. The more credibility and social status the endorser holds, the more powerful the endorsement. ![]() Famous EndorsementsĮndorsements signal exactly who a book is for and how wide its appeal might be. ![]() People will see through it.īut if you do have a unique history, put it front and center. If you’ve written a straightforward business book, don’t play up an emotional angle just to get attention. What major events in your life got you to the place you’re at today?ĭon’t fake drama, though. What were some of the hardships you faced, and how did you overcome them? How did your message save a life, turn a business around, or bring people together across the world? If your book has a gripping story, emphasize it. Use Google Trends and the Twitter “#” tab to find out what topics are trending. The more prominent the topic, the more likely it is that media outlets will think your book is of interest to their audiences. This could be anything from a fad diet or cultural meme to a major hashtag or social movement. Tie your book into anything currently trending on social media. If so, how does it relate? Do you have fresh insights? Does your data prove something unexpected? 2. Current Eventsĭoes your book tie into something in the news right now? This could be news related to politics, government, sports, or entertainment. Here are four common news angles used in press releases: 1. What idea in your book will get someone’s attention? The idea is to give journalists a clear hook or catchy headline that will catch the attention of readers. Instead, it focuses on how the material in your book will connect with a certain group of people. A book press release doesn’t outline your book or go over every part of it. Media outlets aren’t looking to sell your book they are looking to reach their target audiences. Your personal networks and smaller media outlets are going to be more useful for promoting your book to your specific audience.īut if you do decide to spread the word through the media, a newsworthy press release can help get a journalist’s attention. Self-published Authors tend to write for niche audiences, which means that a generic press release sent to large media outlets isn’t the best way to get the word out. Most Authors don’t need to use press releases. Writing a good press release can earn you free press and more visibility. They can copy and paste the relevant points, make a few tweaks, and move on.Ī press release can be a great marketing tool because it helps get media outlets’ attention and gives them talking points about your book. ![]() When you write a good press release, the journalist’s job is mostly done for them. Journalists don’t want to have to read your whole book to get to the point. That means your press release should be catchy and informative. If they do write about your book, they often use the release as the basis for their coverage. The job of a press release is to convince journalists that your book is worth writing about. Press releases are brief documents that outline the most important points of your message. What Is a Book Press Release and Why Do You Want One? ![]()
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